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Battle of the Platforms: YouTube vs TikTok



The Trendsetters

The very first boxing match between two content creators were YouTubers KSI Olatungi (22 million subscribers) and Logan Paul (22 million subscribers).

Both had/have millions of followers, big egos, and lots of pride. At the same time both KSI and Logan Paul's brother competed against each other as well. Deji Olatungi (10 million subscribers) and Jake Paul (20 million subscribers) fought each other and the match was in lock step with their older brother's match.

What made this event so unique was that both sets of brothers also had die hard fans that would harass the other, but the Olatungi fans would take it much farther than the Paul brother fans. This lead to the KSI and Deji fans causing car damage, physical violence directed toward the Paul brothers, and mockery of the Paul brother's family. This took place in the good ol days of August 2018 and became the biggest amateur boxing match in history and a huge internet event as well. 25 million people tuned in the first day it was aired and tens of millions was made off the event from sponsorships, pay per views, ticket sales, etc.


Out with the old, in the with the new

Ever since then there has been a large increase in these amateur boxing matches and it has even lead Logan Paul's brother Jake Paul to switch from being a YouTuber with over 20 million subscribers to a professional boxer. While the Paul brother have been highly ridiculed for their actions and who they are as a person, they were responsible for creating a lucrative boxing business for content creators. Shortly after the boxing match other YouTubers began challenging each and currently there are boxing matches set to take place on June 5th where YouTuber's and Tik Tokers will be competing against each other in the Battle of the Platforms. The match is set to have numerous matches, musicians, and there is bound to be lots of drama.

The main headliner is the match between YouTuber Austin McBroom (19 million subscribers) and Tik Toker Bryce Hall 19.8 million subscribers). Both have had controversy and both have a large platform.


What's The Big Deal?

So now that you have a little background on the content creator boxing matches, lets get into why this is toxic. These boxing matches often lead to name slandering to garner more views but that negativity leads to a toxic environment on the internet. These people have millions of followers that are anywhere between 10 years old to 40+ year olds. This negative environment can be seen with the Olatungi and Paul brother boxing matches. Often times when the two sets of brother encountered each other, it lead to name calling and other insults. This lead to fans joining in on the hate by damaging property and name calling. While competition is great for views, clicks, and money, is it the best message to be sending to younger kids who are growing up in an already toxic internet? Leave a comment below about what you think. Between the the Olatungi and Paul brothers, they had over 50 million subscribers which means they had/did have the potential to negatively influence millions of young kids. In the Battle of the Platforms, all of the competitors combined have a total of at least 160 million subscribers and since they have 2 people not chosen that total could go up by the millions.... That's almost HALF of America's population. I think having the trash talking is fine as long as the creators make it clear that they don't actually hate each other and that it is all for entertainment purposes only. Sorta like what finance YouTuber's do by giving the disclaimer that they are not Financial Advisors so that people are encouraged to do additional research or take what the YouTuber is saying with a grain of salt.


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