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Electric Vehicles Drove into CES in a Big Way

Updated: Apr 29, 2021


This past week was the Consumer Electronics Show where numerous companies introduced some of their most innovative tech. The Consumer Electronics Show, popularly known among the techy world as CES, allows companies to show off their best tech and General Motors was no different.


In the ongoing popularity of electric vehicles (EV), companies in America have been investing heavily in electric vehicles. At CES General Motors (GM) announced a new lineup of cars that I could not be more excited for! Out of all the companies and tech I saw through YouTube videos, GM's announcements were by far the most intriguing. Aside from GM's announcement of an air taxi, GM announced a slew of electric vehicles (EV). Not only has GM set aside/invested $27 billion into electric vehicles, but it has planned to release 30 vehicles by 2025 AND made the bold claim that their vehicles will be able to travel 450 miles on one charge thanks to their new batteries that are more environmentally efficient and better at storing energy. When I say GM went all out for CES, they went ALL OUT. Announcing better car batteries, a partnership with FedEx to implement GM's electric truck business, 3 new Cadillac EV’s, 2 Chevy EV's, and 1 Buick electric crossover. It honestly felt like Christmas all over again, and I could not be more excited!


The two cars GM announced that made me the most excited were the Cadillac Lyriq and Celestiq because of the combination of art and technology

I mean don't these vehicles just scream"THE FUTURE"?!?!


Future of EV Market Is....?

GM is about to make the EV market a little more competitive, but will it be able to keep up with companies such as Tesla, NIO, etc? While GM's vehicles look great, promise to have a lot more mileage per charge, and better technology, these are the same goals other competitors like Tesla have. So the question then is, "can GM keep up with the big dogs"? The fast growing EV market has lead to a new tech boom that reminds me of the smartphone. Similar to how smartphones have progressed throughout the years, I believe that cars have had a similar story of making things faster, more efficient, and cooler. Just like how smartphones are moving from a slab of tech to folding tech, cars are moving from gas fueled to electric fueled. At the same time I can see electric vehicle's reaching a point where gas fueled cars are at now. A point where gas fueled cars get minor upgrades, and a few new features which is similar to current smartphones today. Today's smartphone's also have minimal upgrades since they have reached the peak of innovation for the chasis. The sparkle of smartphones have gone away, and it is only a matter of time before the sparkle of electric vehicles does to. One reason why gas fueled cars and smartphones have shifted to electric vehicles and folding phones is because when tech becomes more accessible, it loses its shine. Right now the average American has gas fueled cars and a smartphone which is why the excitement of them have gone away. So while electric vehicles are new and mostly unattainable by the average consumer, eventually EV's will become the new norm and then what's next? Most would assume we would move to a Jetson's sort of reality where flying cars become the new and trendy tech, but those too will reach a level where the average consumer owns it. This is where customer service and experience comes in. Creating an experience alongside the product will become more important to convince customers to keep buying more. A few car companies have already begun creating an emphasis on making an experience for their customers. Companies like NIO and Porsche focus more on creating a customer experience alongside their products. NIO creates community hubs exclusive to NIO vehicle owners where owners can come together to eat, talk, drop their kids of at daycares, etc. NIO has gone above and beyond in creating the ultimate customer experience but even Porsche does this. While NIO is more community driven by giving exclusive access to amenities outside of the dealerships, Porsche creates the experience in them. Even in my own city the newly built Porsche dealership has a museum, and café. Giving customers an experience adds more meaning behind the company rather than a company that “just makes cool cars”. Regardless, the electric vehicle market is just beginning and I look forward to being apart of the next wave of innovation!


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